Trends in Online Shopping

Best online Shoping Store for Women

Most entrepreneurs in India or across the global think that trends in online shopping are changing. Entrepreneurs think that it is better to project their business via mobile applications rather than investing in website or web shop. There is a correlation between Screen Size and online shopping Behavior. Most of the ecommerce giants in India have started to promote their mobile platforms aggressively. Earlier this month a serial entrepreneur asked me that what are facts or data with respect to online shopping? Is it wise for me to invest in desktop friendly online shopping [larger Screen Size] or standalone mobile application [Smaller Screen Size]? So lets find an answer for this.

Trends in Online Shopping

Setting up an Online Shop or Ecommerce has huge opportunity as online consumer spending continues to increase. It is important to note that people are spending more during festive season such as Black Friday, Boxing Day, Diwali etc. I assume that most companies come up with offers, which prompts people to spend.Most of the ecommerce players are launching short-term sales to prompt people to buy. And most ecommerce companies are customer friendly by having facilities such as Cash on delivery, next day delivery, return policy and more. Most people are trying out to buy once in Online and end up buying more over period of time.

Screen Size and Online shopping Behavior

One of the leading market research firms in the United Kingdom did a market survey on this. It is important to note that people still tend to prefer desktop or laptop for online shopping. When it comes to making a transaction, people prefer a larger screen to check details such as shipping policy, refund policy, shipping address, promotional code and more details that matters the most for people. People have the option to see these details on a single screen. Data also suggest that people tend to browse more in PC or laptop. People even spend more when they make transactions in PC or laptop. There could be many Challenges for an Ecommerce Company behind this shopping behavior. I could think off poor data connection, poor mobile user-friendly interface and more.

Online shopping Behavior

While Desktop continues to dominate sales and average order value, in terms of traffic there are more users who tend to visit the web shop via smartphones and tablets. As I mentioned in my previous post The App Way , people tend to have their phone with them. The other day I saw a woman who was browsing amazon during her walk. Consumers are taking advantage of mobile devices for anywhere and anytime shopping.

Earlier I have posted an article on cart abandonment and how to capitalise on Cart Abandonment and Browse Abandonment . The market research firm has commented that shopping cart abandonment is relatively steady for the past three years. This means that the UK online companies are doing a good job in making people buy by offering guest shopping, wish list and more.

So now after going through the data and the explanations, what do you think? Well, Understand your customers. It is important to show your presence across all channels. It is also important to engage your customers. There is a hug gap between perception and reality. Most ecommerce companies think that they understand their customers well but customers says that ecommerce companies only understand 22% and only 21% of marketing messages towards customers are relevant. Create a mobile application that is user friendly. Install a data analytics system into both desktop friendly online platform and mobile application. Keep on analyzing and optimize. Optimize and Optimize. An entrepreneur should have many keys to success. This certainly is one of the keys to success. Happy Selling!

Information Credit -

Senthuran Sendil Kumar

28 Women’s Fashion Trends For Summer 2015

Pure Georgette Salwar Suits

What to wear this spring-summer 2015 season? Well, if you've got such question, then I've got an answer for you darling. In today's post I want to show you 28 main fashion trends for the upcoming warm months. I want to show you my favorite findings to fall in love with. The spring is already felt in the air, right? So, it's time to say hello to music festivals, hippie vogue, uniforms and lightweight dresses. Don't forget about yellow color, as it's on its high peak this year.

 

 

 

 

Keep it elegant and chic with your favorite bow tie. Use it with a dress or a suit.

Collage inspired garments. They are unique and very individual. I love to see ladies wearing such cocktail looks at special events.

Maxi dresses look 1970's inspired to me. Love the shapes and colors.

If you want to show off your uniqueness, then go for the gladiator sandals.

Let's call Asia! If you do like oriental inspired ensembles and you do wanna try something like kimono inspired, then go and buy yourself something from the latest collections.

Voluminous and fluffy. This kind of wear is a real creative stuff that makes you look like you have stepped away from some kind of fairy tale.

Oversized flowers are also in vogue, so keep it bold and go for abstract ideas.

Use yellow as an accent or go fully yellow. This is what you really need.

Update your look with black and white outfits. It's the best solution for those who want to look timelessly chic.

Blue color is still on the vision, so keep it totally blue and go crazy with your accessories.

Robe-coats are still in. Make it awesome with a maxi one and try it on atop your favorite separates.

Make it chic and somewhat vintage inspired by wearing a cool jumpsuit.

A perfect suit for going-outs: a crop top and long skirt. It's an ideal combination.

 

 

 

Speaking of workwear, then I advice you to try denim outfits. It's classy, original and vintage.

Keep it cool with fringes. I love the look and retro touch of these stunning garments.

Go for military uniforms and khaki colors. It's bold and mannish.

Another dream that can be worn is the white lace.

Dresses, suits and coats made of leather are also in style this year.

Try something more masculine and go for a mannish pantsuit.

Black & Transparent versus Nymphs. Look for lightweight and maxi gowns.

Frills and ruffles appear in stunning dresses and skirts.

Go hard and glamour for your next party. Use sheer fabrics and eye-catching details to make it sexy and hot.

Sexy black net. If you are in search for something sultry and sophisticated, then go for this awesome trend called net fashion. I love the mesh tops, it looks sexy.

Keep it sweet and sophisticated with micro plaids. I really love the way it looks with your favorite accessories. 

Make it awesome with a stripe. I felt in love with these gorgeous dresses and kimono inspired ensembles. 

Don't forget about suede, as it's a real must-have for this spring. Use is wisely and go fully suede!

White dresses and suits are very popular this year.

Information Credit - fashiongum.com

7 Wardrobe Essentials to Get That Classy Vintage Look

Ladies Suit for Sale Online

Watch brand Longines previously ran a campaign proclaiming that “Elegance is an attitude.” No doubt elegance is an intangible quality from within that’s hard to imitate, but from a fashion point of view, there are shortcuts to make you look more elegant. One way is to go retro and recreate the vintage looks of sophisticated women from the past.

The following looks are borrowed from the styles of late female icons Grace Kelly, Audrey Hepburn and Jackie Kennedy. All born in 1929, these women reigned over the fashion world in the 50s and 60s, establishing everlasting styles that are still worshipped by fashionistas nowadays.

All images via Minkspot

1. Aristocratic Hats

Hats used to be of paramount importance to show status and respect at important occasions, but now they’ve become a staple accessory to everyday outfits. Try a wide brim hat, pillbox hat or beret to capture the mood of the 60s.

2. Sunglasses

Jackie Kennedy’s oversized sunglasses are iconic, and Hepburn’s character in Breakfast at Tiffany’s wouldn’t be complete without a pair of big shades. Create mysterious allure for yourself behind this style essential.

3. Lipstick

“Hand me my purse, will you, darling? A girl can’t read that sort of thing without her lipstick.” This quote from Holly Golightly, again from Hepburn’s Breakfast at Tiffany’s, pretty much summarizes the importance of lipstick to a lady. I always find it sexy when my friends reapply lipstick after meals – a sign that they care about their looks and want to look their best at all times.

4. Silk Scarf

There’s a reason why flight attendants wear silk scarves – they’re timeless, elegant and comfortable. Tie one around your head, on your hair or around your neck to look instantly put-together.

5. Pearl Necklace

“Pearls are always appropriate,” said Jackie Kennedy. Wear them in single, double or triple strands, as a choker, or as earrings and bracelets. The older you get, the more you realize that pearls are a girl’s second best friend (you know what a girl’s absolute best friend is).

6. Coatdress

Similar to Jackie Kennedy’s Chanel suit, a coatdress is less iconic but just as classy. Plaid or solid, suede or tweed, wrap-front or double breasted, this failsafe design projects a professional look without giving up your feminine side.

7. Black and White Outfit

Grace Kelly in Rear Window, Audrey Hepburn in My Fair Lady. Like black and white photos, outfits in black and white never go out of style. They look great not only on the ballroom floor, but also as casual wear in the form of stripes, polka dots, color blocks and solids. 

 

Information Credit - Maureen N